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Barb Pellow and Bryan Yeager

Recent Commentary & Analysis from Barb Pellow and Bryan Yeager

Displaying 1-2 of 2 articles

Premium Content Personalization Goes Mainstream

Published December 19, 2013

With a rapidly growing number of customers expecting their communication experiences to be tailored to their specific needs and wants, it’s more important than ever for companies to segment and personalize their marketing efforts. This article discusses how personalization tactics like data mining, audience segmentation, and predictive modeling now play a prominent role in driving e-mail marketing, content marketing, and online advertising.

 

Premium Content Move Over, QR Codes… Near Field Communications are Just around the Corner!

Published February 14, 2013

NFC is set of technology standards designed to enable short-range, "contactless" communication among phones, as well as other types of targets. Very few of today’s smartphones include embedded NFC technology, but this is expected to change over the next couple of years as more phones with the technology become available and marketers look to integrate NFC into their marketing efforts.

 

 





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