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Making a Difference with QR Codes

A recent Scanbuy report indicates that mobile barcode marketing continues to attract a global crowd of consumers as well as leading brands. This article provides key takeaways from Scanbuy’s study and discusses the ways in which QR codes are being used to make a difference.

By Barb Pellow
Published: November 7, 2013


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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Tim Hennings on Nov 07, 2013

You are on-target. We see more interest in QR codes every day. Businesses around the world, both B2B and B2C, are using them to help drive customers to their mobile sites. The technology is still in its infancy. Use will continue to grow rapidly. Here's our take on the ScanLife report: Dramatic Growth in Scans Makes Compelling Case for QR Codes in Print Catalogs http://www.catalog-on-demand.com/blog/2013/10/dramatic-growth-scans-makes-compelling-case-qr-codes-print-catalogs/


By Abe George on Nov 09, 2013

Excellent examples, thanks for sharing. Glad to see that the news about the death of QR codes may be premature.


By Veronica Moore on Nov 19, 2013

It's a breath of fresh air to hear that QR codes are making a difference - and still alive! I've read quite a few articles saying that QR codes are "dead" and always felt those statements weren't fully informed. QR codes can be very effective as long as it connects the scanner to valuable/interesting content. I've seen more of our customers incorporate QR codes onto their labels to engage with consumers beyond the grocery aisle. Great article, thanks for sharing!


By Patrick Whelan on Nov 20, 2013

QR Codes may be dead in the sense that they don't seem to get as much press, attention, etc these days. Yet their usage statistics continue to grow! All part of the product life cycle I suppose. Great article and great comments.


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