Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   COVID-19 Coverage   Printing Outlook 2020   WhatTheyThink Magazine     Production Inkjet     Installations and Placements

Premium Commentary & Analysis

Content Marketing: Driving Profitable Customer Actions

Most print service providers are serving the business-to-business market space. These B2B marketers need to target specific audiences with significant sales cycles and price preferences. This article discusses how service providers are evaluating content marketing in their go-to-market strategies.

By Barb Pellow
Published: August 1, 2013


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By John Foley on Aug 01, 2013

Content Marketing works! We drive inquiries and leads daily for our business using our content marketing strategy. Important: A good understanding of InBound Marketing will boost your Content Marketing efforts. For more on InBound Marketing look here - http://ilink.me/im

Developing a content grid with business objectives and also the buyers buying cycle is imperative in a good content strategy. If you would like an example of this please email me @ johnf@interlinkONE.com

Good stuff here!


John Foley, Jr.
@johnfoleyjr - twitter
email me - johnf@interlinkONE.com
interlinkONE and GrowSocially


By Patrick Whelan on Aug 02, 2013

Spot on. The challenge for most service providers continues to be developing engaging relevant content to differentiate your brand. I've been providing content to the print industry for 18 years. Happy to help anyone who's struggling in this area. It's easer than you think. It just takes a commitment.

Patrick Whelan
Great Reach Communications Inc.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved