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Buying Print Software: A How To Guide

Too many mistakes (big ones) are being made in our industry around software purchases at a time when nobody can afford expensive mistakes. Virtually all of these mistakes are preventable.

By Jennifer Matt
Published: February 12, 2013


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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions. You can reach her at jen@whattheythink.com.



By Carl Gerhardt on Feb 12, 2013

Great advice! Especially about integration with the MIS system. Huge $$ being wasted as software developers develop solutions with a narrow focus and then end up marketing it as a broad solution. Most of us are guilty as charged trying to fit square pegs into round holes after the money is spent....a sunk cost.


By Jennifer Matt on Feb 12, 2013


The sales process casts a spell on everyone. There are no flaws to the products and your people and processes are in perfect alignment so all potential benefits can be recognized. Its like a collective delusion that we all like to play. Printers can't afford to make mistakes that cost them their precious investment dollars and their focus and attention. Staying relevant and competitive requires you to build a process for matching your strategy with enabling technology.



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