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Print's Evolving Role in the Digital Economy

By Jennifer Matt
Published: November 16, 2012

The print industry is facing a tectonic level change in the communication business. You have to chart a new course that takes these changes into consideration in order to remain competitive. There are many options; the only one that isn't viable is the status quo.

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Jennifer Matt is the managing editor of WhatTheyThink’s Print Software special interest area as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm. You can reach her at jen@whattheythink.com.

 

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