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Commentary & Analysis Print's Evolving Role in the Digital EconomyBy Jennifer Matt The print industry is facing a tectonic level change in the communication business. You have to chart a new course that takes these changes into consideration in order to remain competitive. There are many options; the only one that isn't viable is the status quo.
Jennifer Matt is the managing editor of WhatTheyThink's The Web and Print blog. Jennifer is also currently an independent consultant focusing on the intricacies of print enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko’s in the early 90’s and most recently as the President of NowDocs. Please offer your feedback to Jen. she can be reached at jen@whattheythink.com.
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