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In Case You Missed It… USPS is Driving Marketers to Make Print Interactive!
On October 29, 2012, the U.S. Postal Service released its promotions calendar for 2013-offering discounts by integrating mail with mobile and emerging technologies. There is a clear drive to make print integral to the direct marketing mix by making it interactive. This article outlines the USPS's newest promotions and discusses what they mean for the industry.
By Barb Pellow
Published: November 8, 2012