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94 Quintillion Bottles of Absolut on the Wall...

Thanks to Ben Miyares of the Packaging Management Institute for bringing this absolutely unique Absolut Vodka packaging story to our attention. Four million bottles, each different. How did they do it? Read more.

By Cary Sherburne
Published: October 29, 2012

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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

 

Discussion

By Deb Haines on Oct 31, 2012

I love stories like this where technology and imagination combine to create something unique, like personalized candy pieces and screen printing photographs (icing) on cakes. And, yes, I will probably buy one bottle just to add to my "variable" collection.

Deb Haines, XMPie Trainer/Specialist

 

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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