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TransPromo: Are the Stars Finally Aligned?
While the concept of TransPromo remains intriguing, many enterprises have found that it is not as simple as it seems in practice. This article discusses the evolution of transpromotional communications, citing a recent article by Matt Swain and Cary Sherburne entitled TransPromo Today: An Industry Perspective.
By Barb Pellow
Published: October 25, 2012