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Commentary & Analysis

Measuring Activity Instead of Results

By Jennifer Matt
Published: October 19, 2012

Being busy does not equate to delivering results. We are so caught up in the culture of busy we forget to reflect on why we're doing what we do and how it contributes to the results we seek.

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Jennifer Matt is the managing editor of WhatTheyThink's The Web and Print blog.  Jennifer is also currently an independent consultant focusing on the intricacies of print enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko’s in the early 90’s and most recently as the President of NowDocs.

Please offer your feedback to Jen. she can be reached at jen@whattheythink.com.

 

Discussion

By Stephen Zenger on Oct 19, 2012

Bravo!

 

By Wayne Lynn on Oct 23, 2012

Jennifer,

You always have something thought provoking to say. THe activity trap is one of the largest reasons why many printing companies can't see the forest for the trees. The inability to see through busywork that bloats headcounts and payroll is keeping many of the remaining survivors from achieving the viability that will insure they are here for the long haul. Without the cash reserves, reinventing oneself in this environment is impossible. Enough said or I'll be rewriting my article! :)

Wayne

 

By Don Lowe on Oct 26, 2012

As usual, you speak the naked truth. Good on you!

 

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