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Proforma's New Business Model for Printers: Sell More, Print Less!
In 1978, Gregory Muzzillo and a college friend founded Proforma because they saw an opportunity to start a business with no capital investment. Print distributors are independent agents that sell the services of printing firms. This article discusses how Proforma expanded its business and those of its customers by moving to a visionary franchise model.
By Barb Pellow
Published: September 20, 2012