Premium Commentary & Analysis
Critical Insight for QR Code Success
Although awareness and adoption of QR Codes and other mobile response technologies is growing, there are a number of challenges associated with driving audience interaction and adoption. Best practices are coming to light as companies continue to utilize QR Codes more effectively, leaving little room for excuses when delivering a poor experience to the target audience. Conducting rigorous testing before launching a campaign will help create a great experience that generates results.
By Barb Pellow and Kaspar Roos
Published: August 16, 2012