Printing Industry Commentary & Analysis

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Articles by Barb Pellow and Kaspar Roos

Displaying 1-1 of 1 articles

Critical Insight for QR Code Success

Published August 16, 2012

Although awareness and adoption of QR Codes and other mobile response technologies is growing, there are a number of challenges associated with driving audience interaction and adoption. Best practices are coming to light as companies continue to utilize QR Codes more effectively, leaving little room for excuses when delivering a poor experience to the target audience. Conducting rigorous testing before launching a campaign will help create a great experience that generates results.

Visit InkjetInsight.com

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.