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Everyone is Talking about Integrating Social Media and Direct Marketing… SourceLink is Doing Something!

A presence in the virtual world is essential to any successful marketing plan, but organizations of all sizes are getting lost in social media. Service providers must decide how they plan to participate in this market. This article discusses how SourceLink’s TAG solution is harnessing the power of social media sharing.

By Barb Pellow
Published: April 5, 2012

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Joseph Manos on Apr 05, 2012

Great job Barb highlighting one great example of a company providing what customers want and need.

Congratulations to SourceLink on the evolution of their company and there success in this growing area of opportunity.

The approach they are using isn't unique to their company alone and our application provides an easy way to accomplish the entire integrated approach in a single solution that connects all media (online and offline) in an integrated fashion to meet the varied needs of all customers - yes including social media applications.

We have many customers around the globe providing the same level of capability to their customers of all sizes, SMB as well as Fortune 500 clients.

There are many service provides that are doing an exceptional job of leveraging Cross Media Marketing to meet the emerging needs of all marketers but they operate under the wire and continue to build new sustainable, more profitable revenues for their company.

Unfortunately - many folks in our industry prefer to bury their heads in the sand and say my sales reps can't sell it, or it can't be done or we are too busy with our print demands...

These companies are in harms way because their customers will find other more progressive companies to meet their needs and it will ultimately impact today's print revenues they enjoy from these customers.

 

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