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Vertical… A Competitive Differentiator for the One to One Group
Developing an understanding of industry dynamics can help service providers identify the right vertical market. Once the vertical market has been identified, the service provider must develop the right document and marketing solutions to meet clients’ needs. This article outlines the steps involved in taking a vertical market approach and also provides a relevant success story from the One to One Group.
By Barb Pellow
Published: March 8, 2012