Commentary & Analysis
Selling to SMBs...Automating Marketing
By Barb Pellow
Published: February 16, 2012
The SMB market provides an enticing, yet challenging, sales opportunity for print service providers. Today's small businesses are seeking partners to help them sell in the cross-media world. They want the solutions that integrate and automate marketing across print, online, mobile, and social media channels. This article cites survey findings and highlights industry examples of service providers and software solutions providers that are beginning to approach automated marketing via cloud-based solutions for small businesses.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.
Great article, Barb. Prime Marketing in Dayton OH is helping a small software company build a lead pool and nurture new prospects with its PrimeHarvest platform. We are building valuable free content regarding industry topics that drive prospects to the web. Using email, print, and web content, we have integrated all communications into a single holistic dashboard, assign a lead score, and automate the sales lead process. We are finding that this is the solution that SMBs need.
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