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Commentary & Analysis SpyderLynk’s SnapTags Strive for AcceptanceBy Patrick Henry There’s a notable gap between consumers’ understanding of QR codes and their willingness to use them. A company called SpyderLynk has a solution aimed at helping image-based mobile marketing to fulfill the potential that has eluded QR codes.
Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries. Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here. Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.
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