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Three-dimensional Mailers…Gifts that Deliver Response Rates for Marketers
Three-dimensional mail cuts through the clutter to get important messages out to clients and prospects. Although the cost to produce a dimensional mailer is more expensive than standard direct mail, the uniqueness of the mail item gets results that outweigh the costs of production and die-cutting. We explore this concept by looking at the dimensional mail marketing campaigns of Structural Graphics.
By Barb Pellow
Published: September 8, 2011