This is the title of a great discussion now under way at Print Planet (a property of WhatTheyThink). It was started by George Alexander, a veteran print industry journalist, and because it's so relevant to the industry segments served by A Printing Office, we're quoting it in full here: "A recent study by the German consulting company Pier 18 suggests that medium-sized printing companies (100-500 employees) are surviving the best in these difficult times. The report looked at the period between 2004 and 2008, a period when the number of German printing companies decreased by 10%. Most of the troubled companies were very large or very small. The only size group that increased was the 100-500 employee group. The report concludes that this is the best size for a printing company. (From: What’s the ideal size for a printing company?) "On the other hand, Heidelberg’s second-in-command, Jürgen Rautert, thinks many medium-sized firms are doomed to disappear. He says: 'There will be a structural change in the direction that the medium-sized printers will form a substantially smaller percentage of the industry in two or three year’s time. The big ones will grow and the small ones will maintain profitable niches, offering special services or servicing local business mostly. The medium-sized printers, I think, will either shrink or grow by consolidation. So this hourglass effect will happen: the industry will no longer be a pyramid – it will be an hourglass, more larger printers and smaller printers and the medium-sized printers will thin out.' (From: printweek.com | Latest Print Industry News) "One analysis or the other has to be wrong. Does anyone have an opinion about which is correct?" The responses tackle this question and address the outlook for the print medium in general. Be sure to read the comment by "Ritter." Predictions about survivability based on headcount aren't new. Does size really matter when it comes to forecasting which printing businesses will make it, and which won't?