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Industry Insight

In-Plants Must Prove "Strategic Relevancy": Xerox

According to a June 8 press release from Xerox,

By Patrick Henry
Published: June 9, 2009

According to a June 8 press release from Xerox, in-plant print providers see their biggest challenge as being viewed as a "must-have" function within their companies. Xerox bases the claim on a survey it offered to members of the In-plant Printing and Mailing Association (IPMA). Other issues facing the group, says Xerox, include establishing new services, facing declining print budgets, and meeting demand without sacrificing quality. Respondents also were asked to say what applications present opportunities to generate new print volume. The majority reported: • The best opportunities for generating new print volume are with direct mail, photo specialty products, transactional promotional materials, and book publishing. • There is increased demand for applications such as full-color and black-and-white variable-data printing, Web-to-print, and wide-format printing. • Digital print allows expansion into new areas and improves the speed and productivity of in-plants. • Driving business from internal departments, establishing new services, and proving strategic relevancy to their companies are critically important to the survival of in-plants.

Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here.

Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.



By Jason Pinto on Jun 10, 2009

Patrick, Thanks very much for posting this information. I had the privilege of attending the IPMA conference this week, which included a trip to Xerox. A couple of the points they mentioned on how an in-plant printer might be able to prove themselves as strategically relevant were: - Benchmark yourself against external service providers - Become an intellectual leader in your organization (in regards to marketing) - Have and demonstrate an intense focus on ROI - Get closer to the internal customers. Ask questions to find out their current marketing challenges. It was quite an informative session... Jason Pinto http://JasonPinto.WordPress.com


By Rick Tuter on Jun 10, 2009

Xerox is receiving cooperation from in-plants to drive more justification for their Facilities Management entity through the use of "surveys" such as this. We have Xerox trying to sell our company more equipment and their expensive maintenance contracts while at the same time they are bidding to take one of our larger customers by a Facility Management deal. Wake up, people!


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