Size Matters, but Solutions Matter More: An Interview with John Torrey, xpedx
xpedx has hundreds of locations,
By Patrick Henry
Published: May 18, 2009
xpedx has hundreds of locations, thousands of products, billions in sales—and the enviable problem of having to brand this universe of print solutions in a clear and compelling way. Last month, it opened a comprehensive Technology Center as one step in a campaign to sharpen its image as a dominant player in the market for print equipment and supplies. It will continue in this vein at Print 09 with the largest exhibit it has ever presented at a trade show. Although its market presence is imposing, xpedx wants to be seen as a credible solution provider for printers of all sizes. At an open house for the tech center last month, we asked John Torrey, vice president and general manager of xpedx Printing Technologies, to explain how the company will execute its marketing strategy in the months ahead.