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Industry Insight

Printing Film Festival Now Playing at YouTube


By Patrick Henry
Published: February 10, 2008

YouTube, that Google-owned cultural phenomenon, showed nine million videos in a single month last year.* Within YouTube’s ever-expanding video vortex are, believe it or not, a fair number of clips related to printing. This was noticed by Offset Guy, a participant in a thread on envelope feeding over at PrintPlanet.com. Having found the answer to the poster’s question in this snippet, Offset Guy observed, “YouTube is a good source for printing videos.”

He’s right. Searching YouTube’s database by general printing terms or press manufacturers’ names turns up a cache of short films marked by the same kind of no-frills authenticity that makes the rest of the site’s user-created content so addictive. Some of the clips are promotional, but their simple directness gives them a credibility that can elude professionally produced commercial videos. Never mind the hand-held camera jiggle, the near-darkroom level (sometimes) of the lighting, or the astigmatic focus—these little movies are as real as a press department working overtime, and they epitomize the new wave of D.I.Y. cinéma-vérité that has made YouTube so enormously popular. We particularly liked the following:

For more, look in the “Related Videos” menu next to any of these selections at YouTube, or perform searches of your own. Let us know which ones you found as diverting to watch as we found these.

*Virginia Heffernan, "In Vino Veritas," The New York Times Magazine, February 10, 2008

Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

Patrick Henry is available for speaking engagements and consulting projects. To get more information contact us here.

Please offer your feedback to Patrick. He can be reached at patrick.henry@whattheythink.com.



By Tom Tozier on Feb 11, 2008

Those are very good examples of printing related video, but I would have to say in my humble opinion that the most passionate example of printing videos goes to a Canadian firm, Pazazz Printing for this:


By Barry Walsh on Feb 11, 2008

The Pazazz Printing clip is a hoot. But I think the admissions directors of RIT, Clemson, Western Michigan and Cal Poly to name a few are cringing at the early statement "No, there were no printing colleges for me to study at".


By Wendy Lau on Feb 11, 2008

There is also a home video of a company that does book printing using an ink based digital web press. It's my understanding that this company uses dye based digital inks instead of toner and oil based inks.



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