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Leveraging Acquisitions to Accelerate the Pace of Cross-Media Adoption
Rather than building skills internally, firms are aggressively buying expertise to strengthen their offerings and/or add services. Larger firms have begun to purchase smaller organizations that already have made the transition to cross-media. The acquiring firm buys the best practices, expertise, and a book of business, while the acquired firm has access to a larger resource pool. This article highlights some recent examples reflecting this trend.
By Barb Pellow
Published: July 28, 2011