Premium Commentary & Analysis
Market Transformation: Print Service Providers and In-Plants Step Up to the Challenge
Making the transformation from a print service provider into a cross-media and marketing service provider requires business repositioning, innovation, and redefinition of the overall value proposition. Service providers are working to gain a solid understanding of the next phase in the cross-media value chain as well as the implications for their businesses. Citing recent research, this article discusses how savvy service providers are reinventing themselves as they strive to meet marketers’ needs.
By Barb Pellow
Published: June 23, 2011