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Xerox Comments on Inkjet, Heidelberg Digital Deal

One of the more important announcements at Hunkeler Innovationdays was the Xerox waterless production inkjet engine; Xerox updates its positioning. Soon after this event was the long-awaited announcement by Heidelberg of its digital partner—Ricoh. Sherburne highlights pros and cons of this arrangement and shares a prepared statement from Xerox along with some interview comments about the deal.

By Cary Sherburne
Published: February 28, 2011

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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

 

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