Premium Commentary & Analysis
Retailers are working to combine the power of mobile and print as they attempt to convince consumers to shop with them. They can get the word out about holiday sales via print, SMS, the mobile Web, and branded applications, while brands can use various forms of mobile advertising to achieve their holiday-specific goals. This article provides examples of several retailers that are using mobile marketing to increase their reach.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free