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Market Positioning (or Re-Positioning) in a New Media World
Print service providers have historically not spent a lot of time positioning—much less re-positioning—their firms. During a prolonged recession, however, the business approaches that worked during a healthy economy will often become ineffective. When this happens, it becomes necessary for a firm to change its positioning. This article offers an overview of the strategies that print service providers can use to reposition themselves and also provides key examples of vendors that have effectively transformed their businesses.
By Barb Pellow
Published: July 15, 2010