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The Rapid Adoption of Mobile Technology and the Implications for Marketing
With the increased focus on interactivity and multi-channel communications, marketers want to integrate online media with documents to enable a cohesive and unified marketing tool. We are beginning to see an increased emphasis on QR (quick response) codes. This article discusses how mobile marketing will take center stage in 2010 and beyond.
By Barb Pellow
Published: April 8, 2010