Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

The Rapid Adoption of Mobile Technology and the Implications for Marketing

With the increased focus on interactivity and multi-channel communications, marketers want to integrate online media with documents to enable a cohesive and unified marketing tool. We are beginning to see an increased emphasis on QR (quick response) codes. This article discusses how mobile marketing will take center stage in 2010 and beyond.

By Barb Pellow
Published: April 8, 2010

PREMIUM MEMBERSHIP CONTENT

This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.

FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER

 

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved