Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Premium Commentary & Analysis

Books On Demand: The Book Publisher’s Dilemma, The Printer’s Dilemma and Opportunity

Not long ago, futurists believed that we would all be reading our books electronically by now—either on a computer screen or on a handheld electronic book. While I have yet to invest in a Kindle, quite a few of my favorite books are available in one electronic form or another. Even today, though, the reality is that I would rather curl up with the processed corpse of a tree than look at one more display screen.

By Barb Pellow
Published: August 13, 2009

PREMIUM MEMBERSHIP CONTENT

This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.

FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER

 

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved