Premium Commentary & Analysis
A Sea Change in Printing Trade Shows?
Print 09 is shaping up to be an interesting show. The Graphic Arts Show Company has continued to shift the shape of the show based on changing industry dynamics. In case you haven’t visited the show site, it is being billed as myPRINT and has lots of great features to help attendees plan their show experience and navigate once they get there. The show company is even doing a cross-media campaign with mailings linked to personalized URLs. Visitors to the show site can customize their experience there as well, by specifying the type of visitor they are: commercial printer, in-plant printer, print buyer, etc., and being presented with the most relevant content.
By Cary Sherburne
Published: August 28, 2009