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The pandemic may have been a boon for books with people looking for things to do during lockdowns and reduced travel. But that boost is likely temporary and may be hiding a core failure of the industry to update business practices to meet changing demographics, competition from other types of entertainment, and the growth in self-publishing.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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