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Variable content can add value, streamline supply chains, and create engaging customer experiences, but it takes some work. There is more complexity to the creative process, more steps to proof and approval, and more challenges in delivery. Contributor Pat McGrew looks at the current state of variable-data technology with an eye on where it’s going.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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