Busting Myths and Boosting Business

Lexington, Kentucky USA - WhatTheyThink today reported that a wide range of industry professionals registered to attend two free printing industry educational webinars sponsored by Adobe. Taking the Mystery Out of Adobe Creative Cloud and How Adobe Creative Cloud Can Boost Your Business were moderated by WhatTheyThink Senior Editor Cary Sherburne and featured three Creative Cloud users: a commercial printer and two designers in each session. For anyone who has questions about Adobe Creative Cloud or wonders if they are getting the full value out of their subscriptions, these sessions provide valuable insight and advice.

Part One and Part Two can be located in the WhatTheyThink webinar archive. 

“During this series, we heard from two designers and two printers who have made good use of the new Creative Cloud model,” said Sherburne. “Our panelists, both designers and printers, talked about how they are leveraging new applications they might never have used in the past to create new customer products and services as well as new revenue streams. If you missed these sessions, they are well worth listening to via the archive.”

Sherburne was joined by:

Steve Harris, an award winning graphic designer based in Calgary, Canada, operating under the studio name Visual Arms.  He is a Lynda.com author, teaching users print, web and mobile site design with Adobe InDesign and Adobe Muse. He started his career working as a designer/prepress operator in a printing firm and has a well-rounded view of the entire printing/publishing ecosphere.

Aaron Lawrence is passionate about art and how the visual language can communicate to us in ways that evoke our senses.  He is a graphic design practitioner who works in both the digital and print worlds and works as a product designer at Pivotal Labs in San Francisco.

Rick Sands, President of The Fenway Group, a Boston based integrated marketing resource firm, has joined WhatTheyThink webinars in the past and always has significant value to contribute. At The Fenway Group, Rick is responsible for identifying and developing new sources of growth that help provide cross media communications to his clients utilizing: design, print, creative services, email, web and measureable results. Leveraging growth through enabling technologies has been a key factor in the Fenway Group’s success. 

Kathi Woolsey, Vice-President Marketing & Sales, and Beth Rutherford, Creative Director, ImageSet, a Houston-based full service provider of marketing communications programs. Kathi has spent the last 26 years in the graphic communications industry with a primary focus on advertising production services, workflow marketing solutions, integrated marketing program development and learning technologies. Beth brings 25 years of experience to the craft of graphic design, producing highly creative work that accomplishes her clients’ goals and generally exceeds their expectations.

“As Adobe Creative Suite has been a critical industry enabler, so is the new business model around Adobe Creative Cloud,” said Randy Davidson, CEO of WhatTheyThink. “We believe it is important for users to have all the facts as they make important software decisions in their businesses, and this session will provide those facts relative to how both designers and printers are using—and benefiting from—Adobe Creative Cloud. We appreciate Adobe’s generosity in sponsoring this important webinar series, making it available to our viewers at no charge. 

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide Format, Labels & Packaging, Production Inkjet and Mergers & Acquisitions.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected].