Data Analysis
October U.S. Commercial Printing Shipments Up +1.4%
Published: December 6, 2010
October 2010 commercial printing shipments were $7.61 billion, up $108 million (+1.4%) compared to 2009. Adjusting for inflation, shipments were up +0.3%. Full Analysis
Sharp Decrease in Layoffs Due to Bankruptcy Reflect Industry Improvement
Published: November 15, 2010
Even something that sounds bad, like the number of printing industry layoffs due to bankruptcy, can be good if they're declining. Dr. Joe explains the sharp decline in the last four quarters and why it's very good news. Full Analysis
September U.S. Commercial Printing Shipments Up +3.4%; Six Consecutive Months of Growth Versus 2009
Published: November 4, 2010
September 2010 commercial printing shipments were $7.58 billion, up $248 million (+3.4%) compared to 2009. Adjusting for inflation, shipments were up +2.2%. “This continues the consecutive gain in current dollar shipments for six months, a welcome change for commercial printers,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center. Full Analysis
Q3 2010 Real GDP on Quarter/Quarter and Year/Year Basis
Published: November 1, 2010
Dr. Joe looks at the advance report for GDP in 2010's third quarter and explains what it means, what it doesn't, and why it might be worth ignoring. Full Analysis
Change in Commercial Printing Segments 1997-2008
Published: October 18, 2010
Dr. Joe updates his look at the recent trends in printing industry employment and the last five months of increased sales are playing out. Full Analysis
August U.S. Commercial Printing Shipments Up +3.3%
Published: October 11, 2010
August 2010 commercial printing shipments were $7.3 billion, up $235 million (+3.3%) compared to 2009. Adjusting for inflation, shipments were up +2.2. Full Analysis
ISM Manufacturing Index - Selected Components Since December 2007
Published: October 4, 2010
Dr. Joe explains the latest Institute for Supply Management manufacturing report in terms of its key components of new orders, prices paid, employment, and imports. The manufacturing side of the economy is still growing, but it looks like it's slowing down, and inflation is starting to creep into the system. Full Analysis
Major Investment Areas Commerical Sheetfed vs. Commercial Digital Color
Published: September 20, 2010
As we head into GraphExpo, what does our latest survey show that commercial sheetfed and commercial color digital printers are looking for? Dr. Joe explains it all Full Analysis
U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Second Quarter 2010
Published: September 15, 2010
The second quarter of 2010 continued a welcome continuation of mild profitability for the industry. Much of the industry is still recovering from a very difficult 2009, and two quarters of profits can't really make up for that. But we're on the right track, even though there are still challenges ahead. Full Analysis
July U.S. Commercial Printing Shipments Up +0.3%
Published: September 7, 2010
July 2010 commercial printing shipments were $6.87 billion, up $18 million (+0.3%) compared to 2009. Adjusting for inflation, shipments were down -1%. This continues the consecutive gain in current dollar shipments for four months, the first time we have had a period of that extent since November 2007. Full Analysis
How magazine circulation, ad pages and mailed by piece has changed since 2000
Published: August 16, 2010
How have magazines changed over the last 10 years? Dr. Joe looks at subscription circulation, ad pages, postal shipments and weight, and what they tell us about this critical segment of our industry. Full Analysis
Second Quarter U.S. Commercial Printing Shipments Up +2.8%
Published: August 3, 2010
June 2010 commercial printing shipments were $7.2 billion, up +2.4% compared to 2009. Adjusting for inflation, shipments were up +1.3%. “This is the first three month gain in shipments on an inflation-adjusted basis since the period of October 2006 through April 2007. Full Analysis
More printers interested in buying than selling books of business customer base
Published: August 2, 2010
Who's buying and who's selling? The print business has been consolidating, and we're certain there is more to go, especially with the popularity of "tuck-ins." Dr. Joe explains why "tuck-ins" are not about what you should do with your shirt, but how it has slowly been creating a more efficient industry. Full Analysis
Change in Commerical Printing Segments 1997-2008
Published: July 19, 2010
Dr. Joe discusses how commercial printing segments have changed their share of industry shipments from 1997 through 2008, and why digital printing's share might be even larger than the data indicate. Full Analysis
May U.S. Commercial Printing Shipments Up +3.6%
Published: July 6, 2010
May's shipments were up compared to 2009, and April's were revised significantly upward. This is the first time since early 2008 that the industry produced two consecutive months with shipment increases. For complete details see this month's printing shipments report. Full Analysis
Dr. Joe reviews the latest economic data
Published: June 21, 2010
Dr. Joe reviews the latest economic data and explains where we're headed for the third and fourth quarters and why. Full Analysis
April 2010 commercial printing shipments
Published: June 7, 2010
April 2010 commercial printing shipments were $7.05 billion, down -1.9% compared to 2009. Adjusting for inflation, shipments were down -4.1%. For the first four months of 2010, shipments were down -4.7% on a current dollar basis. Full Analysis
Commerce Department Revises Printing Shipments Data
Published: May 17, 2010
The Department of Commerce revised almost 10 years of printing industry shipments data last week. The WhatTheyThink economic data elves dug into the data and explain what those revisions mean, what years were revised up, and which ones were revised down. Full Analysis
Year/Year Changes in Real GDP vs. Real Proprietors Income
Published: May 3, 2010
The first quarter GDP showed that the economy is growing, but that was compared to the fourth quarter. How is GDP changing on a year-to-year comparison? The GDP data are about the whole economy, but how is small business doing? Dr. Joe explains how a rarely reported part of the quarterly GDP data helps us judge the health of small businesses. Full Analysis
Inflation-adjusted and Annualized Publishing and Advertising Revenues
Published: April 19, 2010
The trends in industry revenues of advertising and publishing sectors each tell an interesting story. They get more interesting once iPhones, Kindles, and iPads are added to the mix. Dr. Joe explains it all, but may have more questions than answers, which might spell opportunities for print businesses. Full Analysis
ISM Manufacturing Index Shows Eight Months of Growth
Published: April 5, 2010
The ISM Manufacturing Index is one of the most watched economic indicators. It's up for 8 consecutive months, and the latest release was one of the strongest of this decade. Dr. Joe gives some background and explains what this latest reading means. Full Analysis
As The Industry Churns
Published: March 15, 2010
The Census Bureau publishes printing industry births and deaths data, but the data take years to be published. The latest data are from 2006, but Dr. Joe estimates what's happened since,especially 2008 and 2009. Full Analysis
Broadband hours and the statistical relationship with printing volumes
Published: February 15, 2010
Broadband use by adults has been increasing and the number of households with broadband service has almost doubled since 2005. What's the relationship with commercial printing volume? Last year, there were about 48 billion hours of broadband use by households, and every additional hour of use decreases commercial print volume by about $2. Full Analysis
Year/Year US Gross Domestic Product
Published: February 1, 2010
Why was Q4-09 GDP +5.7% met with a stock market decline and more handwringing about the economy? Dr. Joe looks at the yearly change in GDP, and explains it all. Full Analysis
Newspaper Industry Woes Not Being Cured By Online Revenues
Published: January 25, 2010
Newspapers were supposed to survive the new media age because of their highly educated, high income audience, and then when that didn't work, their superior content would make news websites into Internet advertising magnets. Now, even online advertising is shrinking for newspapers. What's next? Full Analysis
Number of US Commercial Printing and Print Services Establishments 2003-2015
Published: December 7, 2009
Change In Number Of Employees For Commerical Printing & Services
Published: November 30, 2009
Use of Social Media Services by Commercial Printers by employee size
Published: November 2, 2009
Use of Social Media Services by Commercial Printers by employee size Full Analysis
Newspaper Industry Woes Not Being Cured by Online Revenues
Published: October 12, 2009
Percentage of Printers That Promote Themselves as Marketing Services, Communications Graphics or Media Management Businesses
Published: October 5, 2009
Effects of a 2-percentage point difference in mailing list decay rates
Published: September 28, 2009
Price Changes in Paper, Commerical Printing, Computers, Cellular, ISPs
Published: September 21, 2009
Public Relations Employees as a Percentage of Total Advertising Agency Employment
Published: September 14, 2009
E-Commerce as a Percentage of US Total Retail Sales and Inflation-adjusted US Commercial Printing Shipments
Published: September 7, 2009
Capital Expenditures as a Percentage of Shipments by Printing Industry Segment
Published: August 31, 2009
Shipments of Secondary Products & Misc. Receipts by Printing Industry
Published: August 17, 2009
Change in Number of U.S. Commercial Printing Employees Per Establishment
Published: August 10, 2009
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