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Articles by David Dodd

G. David Dodd is available for speaking engagements and consulting projects. To get more information contact us here.

G. David Dodd is a principal of Point Balance, LLC ( www.pointbalance.com ), an executive education and management consulting firm. Point Balance provides cutting-edge management education programs designed for printing and publishing executives. The firm also provides management consulting services involving business strategy development, strategic marketing, cost management (including activity-based costing), business process management, and balanced scorecard performance management systems. Dodd is a co-author of Activity-Based Costing for Printers: An Implementation Guide, the authoritative resource relating to the use of activity-based costing by printing and publishing firms. Dodd also co-authored Making Value Added Services Work, a comprehensive reference tool for printing company managers who are just beginning to consider diversification or who have already added new services and are not receiving the benefits they expected.

David Dodd can be reached at [email protected],931-707-5105.

Displaying 1-100 of 101 articles

Lori Messina on the Importance of User Group Events

Published October 11, 2017

WhatTheyThink spoke with Lori Messina EVP and co-owner of Access Direct at thINK. Lori talks about how thINK plays an important role in staying up to date with best practices in the industry.

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

Breaking the Grip of the Status Quo

Published March 6, 2011

Stopping the Leaks in Your Sales Pipeline

Published February 11, 2011

How Much is a Web-to-Print Solution Worth?

Published January 5, 2011

Is Inbound Marketing All You Need?

Published December 1, 2010

Curing the Epidemic of Obsolescence

Published October 17, 2010

The obsolescence of marketing materials constitutes a major problem for many companies.  The CMO Council has said that obsolescence creates an "epidemic of waste" that undermines the development of an efficient marketing supply chain.

Content Marketing Takes Center Stage

Published September 19, 2010

The Secret Sauce for Growing Sales of Web-to-Print Solutions

Published August 31, 2010

A growing number of print service providers are seeking to increase revenues and profits by adding web-to-print services and applications.  Some companies have used web-to-print solutions to drive impressive revenue and profit growth, but many others haven't been quite as successful.

Why MSP's Must Get Marketing ROI Right

Published August 5, 2010

Value-Based Selling and Pricing - It's All About the Numbers!

Published May 13, 2010

For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions.

The High Cost of Preventable Errors

Published May 3, 2010

Measuring the Power of Price

Published April 15, 2010

Do You Know Your Z Score? You Should!

Published March 25, 2010

Solving (One Part of) the Price Puzzle

Published March 14, 2010

Growth of B2B Marketing Budgets to be Slow

Published March 9, 2010

A recent survey by Target Marketing magazine indicates that B2B direct marketing budgets will grow only slowly in 2010. Over half (55%) of B2B marketers responding to the "Media Usage Forecast 2010" survey (conducted in January 2010) said they expect 2010 budgets to be the same as 2009, while 23% of respondents expect 2010 budgets to be higher, and 13% expect further cuts. Nine percent of respondents indicated they weren't sure how 2010 spending would compare with 2009.

Why Marketing Content Matters More Than Ever

Published February 23, 2010

Marketing to Empowered Buyers

Published January 25, 2010

On Fighting the Market . . . and Railroads

Published January 4, 2010

Is the Worst Over? Maybe.

Published December 28, 2009

New Learning Opportunity at Print 09

Published September 9, 2009

B2B Marketing is Like Curling. Say What?

Published August 16, 2009

Is Your Website Helping Sales?

Published August 10, 2009

Marketing Collateral Matters

Published July 20, 2009

It All Comes Down to What Works Best

Published June 17, 2009

Show Me the Numbers!

Published June 1, 2009

To be, or not to be, an MSP

Published May 10, 2009

Finding Opportunity in the Recession

Published March 5, 2009

The Process for "Manufacturing" Customers

Published February 15, 2009

It's Time for "Personalization 2.0"

Published November 10, 2008

The Tools and Techniques of Lean—Part 2

Published September 10, 2008

The Tools and Techniques of Lean—Part 1

Published August 28, 2008

The Growth Side of Lean

Published August 24, 2008

Doing Well AND Doing Good

Published August 17, 2008

The War on Waste

Published August 11, 2008

What Is Lean?

Published July 31, 2008

The “Leaning” of Print

Published July 17, 2008

Measuring the Costs that Matter

Published April 18, 2008

In Search of El Dorado

Published April 10, 2008

Making Strategic Plans Work

Published February 6, 2008

Why Strategic Plans Fail

Published December 4, 2007

Skate to Where the Money Is

Published November 21, 2007

The Siren Song of Standards

Published October 31, 2007

Win the Pricing Game

Published August 23, 2005

Cracking the Growth Code

Published July 28, 2005

Selling Value in a Price Conscious World

Published February 23, 2005

The Power of Price

Published January 27, 2005

FREE: JDF Doesn't Matter

Published June 3, 2004

FREE SPECIAL: Levels of Convergence

Published November 1, 2001

FREE SPECIAL: Award-Winning Print

Published October 29, 2001

Xplor 2001: The Emergence of Convergence

Published October 1, 2001

Views of the Future

Published September 1, 2001

Missing Seminars

Published August 1, 2001

Profit by Design

Published July 1, 2001

Forces of Competition

Published June 1, 2001

Why Strategy Matters

Published May 1, 2001

The Paradox of Print E-Commerce

Published April 1, 2001