Articles by Lisa Magnuson

Lisa Magnuson founded Top Line Sales in 2005. It has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts. Learn more at www.toplinesales.com.

Displaying 1-3 of 3 articles

Improve RFP Effectiveness Now: Don’t Fall Prey to the Pitfalls

Published September 14, 2020

Even during this global pandemic, request for proposals (RFP), request for information (RFI), request for quotes (RFQ) have not stopped, but successfully bidding on them has changed. Lisa Magnuson walks through some of the hazards, and ways of avoiding them.

What’s the Big Deal About A Sales Process?

Published June 9, 2020

Most sellers don’t want to think about their sales process, they just want to sell. But there are many benefits to having a clearly defined ands adhered to sales process. Lisa Magnuson outlines several steps to follow to increase sales.

Use Win Themes to Increase Prospect Receptivity

Published March 2, 2020

There is a secret sales strategy known as the “Win Theme”: a sales approach that aligns a prospect’s priorities and goals with your company’s strengths. Lisa Magnuson explains how you can use Win Themes to turn your prospects into customers.