Printing Industry Commentary & Analysis

Forest Digital of East Sussex Say that Their Epson Monna Lisa Evo Tre Is a Masterpiece in Digital Textile Printing

Published March 18, 2021

Working with top-end designers to create exclusive short runs means the fabrics printed at Forest Digital are not contributing to the “cheap-throw-away fashion” landfill that is so damaging to our world. In fact, we should be eliminating the term “fast fashion” from our vocabulary and our practices! Learn more about what this leading producer is doing to bring more sustainability to the industry.

New Developments for Digital Textile Printing Inks—Sustainability and Superfast Production

Published March 11, 2021

One of the key components of the digital textile printing ecosphere is inks—and increasingly, sustainable inks. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan reviews the latest developments in ink technology for digital textile printing.

Why Greendrop of Italy Chose Pigments and Green Technology from Epson—Smart Digital Textile Printing

Published March 4, 2021

Textiles expert and WhatTheyThink contributor Debbie McKeegan says the biggest driver of change in the textile industry is its past history. Now exposed as the second largest polluter of our planet, the conventional textile industry needs to clean up its legacy production processes and evolve. Greendrop of Italy is doing just that.

Imageco Gears Up for Sustainable Digital Print Production with the New HP Latex 800 Series

Published February 25, 2021

Imageco is on a mission to greater sustainability, driven by their own sustainability concerns and customer demand. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan explains how the company is pursuing these goals with the latest HP Latex technology.

Five Textile Design Archives Offering Original Vintage Patterns for Interior Furnishings and Fashion

Published February 18, 2021

Over the centuries, fine art and textile design have always been close companions. Today's textile designers can take advantage of a number of outstanding archives of vintage designs that can act as inspiration, or be licensed for use. Textiles expert and WhatTheyThink contributor Debbie McKeegan highlights a few.

Exploring the Possibilities of Interior Décor Printing with HP—Live from Barcelona with Leading Industry Experts

Published February 4, 2021

Textiles expert and WhatTheyThink contributor Debbie McKeegan recently attended a very interesting session on the possibilities digital print offers for home décor. Presenters included a variety of industry experts with excellent insight. The piece also includes links to replays in case the reader wants to hear directly from the experts.

Sustainability and Eco-Friendly Textiles: Developments That Will Define the Next Decade for the Textile and Printing Industry

Published January 28, 2021

Sustainability is moving to the top of the to-do list in textiles and apparel as we as we enter a new decade and beyond. Sometimes it seems like not much has changed, but in this informative article, textiles expert and WhatTheyThink contributor Debbie McKeegan lists many of the sustainability achievements we saw in 2020.

What Will Be the Role of the Creative Designer in Industry 4.0? Paintbrush to Pixel and Beyond—The Strategic Creative

Published January 21, 2021

As Industry 4.0 takes greater hold on the textiles and apparel industry, it is estimated that more than 25% of all work activities will be displaced by automation by 2030. But what does this mean for textile designers? Surely a robot can’t replace a designer! Designers have already moved from paintbrush to pixel, and while they won’t be replaced by robots, their roles will surely change. Read what textiles expert and WhatTheyThink Contributor Debbie McKeegan has to say on the topic!

Free Color Chart for Color Management in Digital Textile Printing

Published January 14, 2021

If you are a designer working in a larger organization, you probably have access to formal color standards. But there are a growing number of freelancers starting their own businesses, and creating color standards that ensure what gets printed carries out your design intent is not a trivial process. Textiles expert and WhatTheyThink contributor Debbie Mckeegan rides to the rescue with a free color chart to get you on your way.

The Digital Sprint: Simplifying Printed Textile Production to Deliver Increased Sales and a Sustainable Future

Published January 7, 2021

A recent report from McKinsey stated that 58% of fashion executives expected that assortment planning was a key area for 2021. The direct result means “less is more,” holding less stock and replenishing at speed in-tune with data and sales analytics. But how do they get that done? It means overcoming decades of doing things a certain way, and we all know that change is difficult. Further driving the need to make these changes are increased focus on sustainability and the need to restructure supply chains. These can be accomplished by, among other things, simplifying fabric printing, and as textiles expert and WhatTheyThink contributor Debbie McKeegan points out in this article, that requires increased use of digital technologies across the board.

Positive Fashion: The Future of On-Demand Apparel and the Print Technologies That Will Deliver Sustainable Textile Production

Published December 17, 2020

How do you switch an entire industry to sustainable technologies and increased profitability? It’s been done in the past, of course, but never on the scale of the multi-trillion-dollar textiles and apparel industry. While it may seem impossible to turn this large ship in a new direction, the past year has caused some significant shifts to happen. Here’s what textiles expert and WhatTheyThink contributor Debbie McKeegan has to say about this shift and what it may mean for the future.

How Screenworks Is Gearing up for (Even More) Customization by Blending Screen Printing with Investment in Kornit Digital DTG Technology

Published December 10, 2020

UK-based Screenworks is accelerating its growth by blending screen printing with digital printing, including investments in tools and solutions to enable production of a catalog of protective, antiviral, promotional, workwear, and day-to-day wear products and accessories. Read more from textiles expert and WhatTheyThink contributor Debbie McKeegan.

The Digital Textile Industry Looks Forward to an On-Demand Future with Incredible Opportunities: Growing 230% By 2025

Published December 3, 2020

Looking for a growth opportunity? Look no further than the digital textile industry. A recent report from Allied Market Research predicts that digital textile printing will grow by over 230% by 2025. This is at least partly driven by a reduction in the cost of digital textile inks. Read what textiles expert and WhatTheyThink contributor Debbie McKeegan has to say about this opportunity.

Digital Textiles Are Evolving: The Fabrics of the Future Are Sustainably Produced and Biodiverse

Published November 19, 2020

Sourcing fabrics is a complex field, and finding sustainable textiles is not as easy as it sounds. It’s much easier for the large vertical brand than it is for the smaller-volume printer. All of which is further complicated by the variance in digital textile printing applications. Textiles expert Debbie McKeegan offers strategies on how to build knowledge and seek new partnerships and stakeholders.

Where Design Color and Textile Printing Interconnect, the Workflow Must Be Digital

Published November 12, 2020

From the outside, digital textile printing can look like a plug-and-play operation; but for the specialist practitioner, the commercial reality is often quite different … until now. Textiles expert and WhatTheyThink contributor Debbie McKeegan shares insight into some of the technology advances that can make the process easier without sacrificing quality and accuracy.

Rising Stars: Bolton School of Arts Graduates Scoop Industry Awards for Surface Design

Published October 29, 2020

UK-based Bolton School of Arts, School of Textiles and Surface Design, has worked closely with its graduates to help them find new ways to overcome the pandemic hurdles. In this article by textiles expert and WhatTheyThink contributor Debbie McKeegan, several of its award-winning graduates are featured.

A Passion for Fashion: Meet Class of 2020 Graduate Amelia Hughes

Published October 22, 2020

It’s always exciting and rewarding to view the launch of new careers in fashion design. In this week’s article, we share the story of recent graduate Amelia Hughes and her hopes for the future in an interview conducted by textiles expert and WhatTheyThink contributor Debbie McKeegan.

Speed x Sustainability = The Digital Imperative

Published October 8, 2020

In order to achieve the change required in the textiles and apparel industry, brands and manufacturers must be able to deliver product diversity at any scale – a new generation of agile manufacturing. While this clearly requires the adoption of digital technologies, like other industries moving along the analog-to-digital continuum, it doesn’t mean that analog technologies are going away. Read this insightful piece by textiles expert and WhatTheyThink contributor Debbie McKeegan.

Amazon Accelerates the Ecommerce Race: Luxury Fashion, Sustainability and Print on Demand

Published October 1, 2020

Amazon has revolutionized retail sales and personalized/customized service. Now it looks like the company is taking it to the next level with the addition of a massive digital textile printing investment as part of its luxury stores where Amazon Prime customers can buy a wide range of top luxury fashion labels. This is part of Amazon’s Climate Friendly Pledge, helping customers make sustainable and eco-friendly purchasing decisions. Read more.

New York Textile Designer Elizabeth Halpern Shares Her Creative Journey and Passion for Print

Published September 24, 2020

Meet New York Textile Designer Elizabeth Halpern. She started out studying architecture but switched gears to work in the New York fashion district. In this Texintel interview, Halpern shares the story of her journey from architecture to fashion to life as an independent designer. What has inspired her and what is her biggest takeaway from her work in the fashion industry. Find out more!

Speed x Sustainability = The Digital Imperative

Published September 17, 2020

One of the ways the textiles and apparel industry is starting to adjust to the stresses exposed by the pandemic is to accelerate adoption of digital technologies. But what is the appetite for change, really? Textiles expert and WhatTheyThink contributor Debbie McKeegan shares her insights.

Fashion Needs a Seismic Reset—It’s a Complicated Supply Chain and Reinvention Is Not as Easy as You Think

Published September 10, 2020

This article by textile expert and WhatTheyThink contributor Debbie McKeegan was originally published on Which PLM. In it, she notes the fashion industry is broken, not a surprise to anyone who has been following it, and suggests where we can go from here and why it might not transform as quickly as we would wish.

Customization in the Manufacturing Sector and a New Definition for Fast Fashion

Published September 3, 2020

What’s driving customization in the textile manufacturing sector, and why do we need to redefine fast fashion production? These questions are answered by textiles expert and WhatTheyThink contributor Debbie McKeegan, who offers a look at Fashion Enter, an ethical, sustainable business that manufactures sewn products and which has embraced digitization and continue to invest in the future.

Connecting The Dots—Kornit’s Acquisition of Custom Gateway Creates Powerful Print On Demand Solutions For Ecommerce Fulfillment

Published August 24, 2020

Kornit is expanding its digital capabilities through the acquisition of Custom Gateway, positioning itself to offer a complete end-to-end digital production process. Textiles expert Debbie McKeegan explains.

Six UK References for Antiviral Textiles and Specialist Coatings that You Should Consider

Published August 17, 2020

In light of the global pandemic, increased attention is being paid to antimicrobial coatings for fabrics. Formerly reserved for medical and healthcare interiors, these fabrics are now in demand across multiple segments.

Digital Textile Printing Inks Sets and Print Processes Explained

Published August 13, 2020

As digital textile printing continues to gain steam in light of a needed supply chain restructuring for the industry, it can be confusing, especially for new entrants to the field, which ink is best for each fabric type and application. Textiles expert and Texintel CEO Debbie McKeegan explains the differences between five different digital textile printing ink sets.

The New Wearable Takes Center Stage Thanks to Digital Textile Printing Technologies

Published August 6, 2020

As the global pandemic crisis has evolved, the print community has sprung into action, converting capacity freed up by declining demand to production of personal protective equipment (PPE) for first-line workers and average citizens. This includes, of course, face masks, which has turned into big business. Read about one example of how a supplier has provided tools to make production of these life-saving masks easier.

How Hybrid Digital Textile Print Technology Is Unlocking the Textiles Value Chain

Published July 30, 2020

As machine manufacturers increasingly add hybrid functions to textile solutions, production costs go down while throughput goes up; in fact, the EFI Reggiani BOLT can produce more than 5,400 linear meters per hour and can include two analog stations for embellishments such as metallics. These speeds and the accompanying functionality rival traditional analog solutions and have a hugely smaller environmental footprint. Learn more.

The Fashion Industry Faces a Step-Change Post-COVID, Say McKinsey and Kornit Digital

Published July 23, 2020

What will the fashion industry look like post-COVID? It is broken in so many ways, and has been for some time, with the disruption of the pandemic laying bare the weaknesses and the fragility of the global supply chain. Check out this summary of the discussion at the Kornit Digital Live Talks event, titled “Business Unusual,” featuring Achim Berg, Global Senior Partner at McKinsey & Company.

What Is the Impact of Data on Creative Fashion?

Published July 16, 2020

Based on a conversation with experienced buyer Steve Brown and Kornit’s Omer Kulka, textiles expert Debbie McKeegan digs into the impact of data on creative fashion. As the industry’s most valuable currency, data, when used correctly, has the power to transform the industry and paves the way to greater transparency within the supply chain.

Does It Take a Pandemic to Change the Fashion Industry—Will COVID Be the Catalyst for Change?

Published July 9, 2020

Textiles expert Debbie McKeegan asks why it takes a pandemic to change the fashion industry, which has long been recognized as the world’s second largest polluter. Perhaps change is on the way, with manufacturers forced to re-examine fragile supply chains. Still, a lot will depend on changing consumer demands!

World Environment Day—Precious Resources and Textile Manufacturing

Published June 25, 2020

Earlier this month was World Environment Day, founded by the United Nations in 1974. It’s a good time to step back and re-examine how the textile industry, the world’s second largest polluter, can make changes to become more sustainable. Textiles expert Debbie McKeegan notes that sustainability can’t be a luxury item; it has to be an essential element.

Emerging Textile Trends and What to Expect from the New Normal Post-COVID-19

Published June 18, 2020

What can we expect in the textiles and apparel industry post-COVID-19 and what might the new normal look like? Will there be more room for micro-brands? Will consumers shift focus to more sustainable solutions? Textile expert Debbie McKeegan addresses these and other questions.

Five Sustainable Furnishing Fabrics and Where to Buy Them—Choose Eco-Friendly Textiles

Published June 11, 2020

There is growing demand for customized home décor as well as sustainable fabric solutions. Textile expert Debbie McKeegan explores five sustainable furnishing fabrics and why it is important to choose eco-friendly textiles.

What’s The Real Impact of COVID-19 On the 2020 University Graduates?

Published June 4, 2020

The British Fashion Council and the CFDA both call for the industry to slow down, adopt sustainable practice and reject over consumption. It’s a big ask, and many in the industry want this change, the reality may be that “fast fashion” has created a consumer neurosis within retail and that will take some undoing. Read the full article

Industry Expert Q&A with Thimo Schwenzfeier, Show Director of Neonyt, on the Future of Fashion and Sustainability

Published May 28, 2020

Debbie McKeegan has a conversation with Thimo Schwenzfeier, the Show Director of Neonyt and Director of Marketing Communications for Messe Frankfurt, about sustainability in the fashion industry, and how demand for sustainable fashion will only accelerate post-COVID.

Q&A: Designers of the Future Meet Laura Cloughton of Huddersfield University

Published May 21, 2020

Hear from a university student about why she chose a career path in interiors, what drove her university choice, and what some of her biggest challenges have been as she develops new designs and collections.

Why Antimicrobial Fabric Treatments Will Be a Big Part of Our Textile Future—Latest Developments

Published May 7, 2020

In a changed world, will we see more functional fabrics that include such things as antiviral and antibacterial capabilities? Fashion and textile expert Debbie McKeegan thinks so. She discusses the future of smart textiles in the context of PPE, wearables, and protective clothing for fashion, sportswear, interiors, and hospitality.

If There Was Ever a Signpost to the Future, This Was the Event of the Year—Fashinnovation Worldwide Talks

Published April 30, 2020

The COVID-19 pandemic offers an opportunity for the Fashion Industry to seize the moment and radically reset an aged, inappropriate business model. Textile expert and WhatTheyThink contributor Debbie McKeegan shares insight from the Fashinnovation worldwide talks, conducted virtually via Zoom on April 20 and 22, 2020.

Premier Digital Textiles Are Proud to Announce Their Environmentally Certified Textile Collection

Published April 23, 2020

Textile mills continue to work toward delivering more eco-friendly fabrics to the market. A case in point is Premier Digital Textiles, which has expanded its environmentally certified textiles collection, a collection with the provenance that the consumer now demands.

Why Pigment Inks Drive the Digital Direct-to-Garment Global Print Markets

Published April 9, 2020

Global demand for T-shirts continues to grow with direct-to-garment printing being the top technology choice for decorating them with an annual double-digit growth rate projected. Learn why pigment inks are key to maintaining—and even accelerating—this growth rate.

Supply Chain Disruption in a Pandemic and the Benefits of a Digital Workflow

Published April 2, 2020

The COVID-19 pandemic has revealed significant shortcomings in today’s supply chain structure. As companies look to reconfigure their supply base, do they also nee to think about radically restructuring manufacturing processes? This thoughtful piece from textiles industry expert Debbie McKeegan addresses that issue.

Printfullness: A Digital State of Mind and Machine Spawning the Next Industrial Revolution

Published March 26, 2020

We have a new word for you: “printfullness”! A digital state of mind and machine that is spawning the next industrial revolution. It’s a growth of design, process, production and demand. Learn more!

Designer Spotlight with Jie Ren: A New Generation of Sustainable Textile and Fashion Design

Published March 19, 2020

Designers are quickly becoming aware of the new opportunities offered by digital technologies for the fashion and home décor industries. In this article, we focus in on Jie Ren and his Fashion Collections, reflecting a new era of fashion manufacturing.

Five Digital Textile Ink Sets and Print Processes Explained

Published March 5, 2020

There have been many advances in ink sets for digital textile printing over the last several years. Are you up to date with the latest information? This article will give you insight into five ink types available, how they work, and which fabric types they are suited for.

Creatives Push Digital Textile Print to The Max

Published February 20, 2020

The push and pull between creatives and production professionals occurs in just about every industry, including textiles. Creatives want bold designs that enhance their portfolios and bring beauty to the world. Production folks just want something that they can produce! Helping bridge that gap is the topic of today’s article by WhatTheyThink contributor and textiles expert Debbie McKeegan.

Digital Textile Printing Unlocks the Supply Chain to Offer Speed Plus Sustainability

Published February 6, 2020

As the world’s second largest polluter, the textiles and apparel industry has placed a huge focus on improving supply chain management to reduce its environmental footprint. WhatTheyThink contributor and textiles expert Debbie McKeegan talks about how digital textile printing can be a key to this effort, unlocking the supply chain while offering speed and sustainability.

The Perfect Print: Understanding Resolution and Color

Published January 23, 2020

Any time textile professionals gather, color management is always a topic of discussion. It becomes even more complex when introducing digital fabric printing into the mix. WhatTheyThink contributor and textiles expert Debbie McKeegan shares insights on achieving the perfect print.

Digital Pigment Gains Ground on Analog Production

Published January 9, 2020

In the printed textiles market, pigment inks are a hot topic due to their ability to print brilliant colors on a wide variety of fabrics, often without pre-treatment. WhatTheyThink contributor and textiles expert Debbie McKeegan explains why.

Reinventing the Craft Industry Utilizing Digital Textile Printing

Published December 19, 2019

The Maker movement continues to grow around the globe. In this post, WhatTheyThink contributor and textiles expert Debbie McKeegan outlines how digital technologies are spurring even further growth and opportunity in the UK market. These trends are relevant to North America as well, enabling creative individuals, designers, and artisans to build their own unique businesses and together generate a vibrant craft Industry in ever increasing numbers.

The Role of Spandex in Digitally Printed Athleisure and Performance Sportswear

Published December 5, 2019

Spandex, Lycra, elastane: Whatever would we do without these stretchy, comfortable fabrics. And digital textile printing adds even more flexibility to what can be done with them. Textiles guru Debbie McKeegan explains.

Reinventing Interiors—A Digital Transformation

Published November 21, 2019

Digital textile printing is being used for more than apparel. Interior design is a hot market as well! Textiles guru and WhatTheyThink contributor Debbie McKeegan explores the effect of digital printing on an industry with many similarities to that of fashion: the interiors sector, including wall coverings.

The Future of Digital Textile Printing Is Bright: Read the Stats

Published November 7, 2019

As ink and machine prices tumble, with print speeds and quality increasing at an astonishing rate, there’s a huge opportunity for the digital print community to take advantage of new business opportunities, according to textiles guru and WhatTheyThink contributor Debbie McKeegan. Read the stats!

New Business Models for the Eco-Conscious Consumer

Published October 24, 2019

Textiles guru and WhatTheyThink contributor Debbie McKeegan shares her thoughts about fashion on subscription—a new business model for the eco-conscious consumer. Today’s new shopping generation of digital nomads is quite comfortable ordering fashion online, and they idea of renting fashion holds a lot of appeal. Learn more.

Ten Years at the Top for the Queen of Digital Print

Published October 10, 2019

Fashion Designer Mary Katrantzou embraced digital textile printing in 2008 and has already become known as the Queen of Digital Print. Textiles guru and WhatTheyThink contributor Debbie McKeegan shares the story of her meteoric rise.

What if We Could Switch to Recycled Polyester by 2030?

Published September 26, 2019

Join us in welcoming textiles guru Debbie McKeegan as a WhatTheyThink contributor! In this article, she weighs in on a hot topic in apparel—can we re-fashion fashion to use recycled polyester by 2030, and should we? She provides good insight into what polyester is and how it can be efficiently recycled—even polyester blends!

Articles by Debbie McKeegan