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The Digital Sprint: Simplifying Printed Textile Production to Deliver Increased Sales and a Sustainable Future

A recent report from McKinsey stated that 58% of fashion executives expected that assortment planning was a key area for 2021. The direct result means “less is more,” holding less stock and replenishing at speed in-tune with data and sales analytics. But how do they get that done? It means overcoming decades of doing things a certain way, and we all know that change is difficult. Further driving the need to make these changes are increased focus on sustainability and the need to restructure supply chains. These can be accomplished by, among other things, simplifying fabric printing, and as textiles expert and WhatTheyThink contributor Debbie McKeegan points out in this article, that requires increased use of digital technologies across the board.

By Debbie McKeegan Published: January 7, 2021