The quality of the address on a mailing list can have a significant impact. A single error in an address—a wrong/missing apartment number or an incorrect zip code—can lead to marketing messages, bills, statements, critical privacy, or compliance materials being delayed, misdelivered, or returned. Improving address quality allows your organization to control these costs, improve efficiency, deliver great customer experience, retain loyal customers, and ultimately increase revenues. Postal expert Christine Erna explains how.
Christine Erna explains how direct mail printers can use “enhanced print” technologies to increase engagement, generate new leads, track real-time results, and stay top of mind with customers and prospects.
The world has become very “data rich” and companies are using this data in ways that just two decades ago were unheard of. It boggles the mind how much information is available and the ways in which organizations are utilizing it!
According to the DMA’s 2017 Response Rate Report, direct mail has a much higher household response rate (5.1% customer – 2.9% prospect) than digital channels such as email (0.6%), social media (0.4%) and online display ads (0.2%).
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