Premium Commentary & Analysis
Why Address Quality Matters: The Cost Of Undeliverable Mail Adds Up
According to the DMA’s 2017 Response Rate Report, direct mail has a much higher household response rate (5.1% customer – 2.9% prospect) than digital channels such as email (0.6%), social media (0.4%) and online display ads (0.2%).
By Christine Erna
Published: August 12, 2019