The marriage of traditional and modern media with a sprinkle of behavioral science and analytics is a recipe for the future of direct mail marketing. As newer technologies like AI, VR, chatbots, and voice recognition software increasingly enter our everyday connected marketing landscape, one important question begs to be asked: Is there still a place for direct mail?

“The Mail Moment” is a real thing with real data and statistics that prove the value of mail. There is less competition in the mailbox than ever before, and savvy direct mail marketers are seizing this valuable “mailbox real estate” to get some amazing results with their campaigns.

Direct mail has come a long way since the catalogs and postcards of yesteryear. Today’s direct mail, as produced by the thousands of users creating the billions of direct mail marketing pieces, can incorporate technology and video alongside print, and successfully engage its target audience.