Technology + Direct Mail + Consumer Behavior = A Future to Bet On…

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Technology + Direct Mail + Consumer Behavior = A Future to Bet On…

Christine Erna explains how direct mail printers can use “enhanced print” technologies to increase engagement, generate new leads, track real-time results, and stay top of mind with customers and prospects.

By Christine Erna Published: February 19, 2020

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About Christine Erna

As a Postal Advisor, Christine Erna educates, teaches, provides analysis for clients seeking better customer communications, improved efficiencies and postage savings.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.