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Drive Your Business at the Mailbox: Learn How to Design Better Direct Mail

Everyone loses when poorly designed pieces make it into the mail, so making direct mail better should be a priority for every print organization that even remotely touches the direct marketing segment. In this article, Elizabeth Gooding offers some best design practices for effective direct mail.

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About Elizabeth Gooding

Elizabeth is an industry consultant and professional problem solver. Elizabeth serves on the advisory board for the Inkjet Summit. Is the co-author of The Designer's Guide to Inkjet (now in its 2nd edition) and co-founded Inkjet Insight, the leading, unbiased source for production inkjet education, specifications and tools.

Discussion

By Patrick Whelan on Dec 17, 2019

All great suggestions. Walk the walk, lead by example, etc. If print and mail providers prioritize their own direct mail (and other) marketing efforts, the results will follow.

 

By Elizabeth Gooding on Dec 17, 2019

Thanks Patrick. Glad you enjoyed the article. I'm always amazed at how few direct mailers send their own direct mail or collect metrics on the campaigns they support (although in fairness their clients don't always share.)

 

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