(See Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8, and Part 9 of this series.)

What is your strategy for opening up new opportunities to sell print? Is the sales team looking in their own ecosystems to find where print is active? Consider the humble hobby. People can pursue any of hundreds of different hobbies, and they come in all forms, from car-related groups to those who dare the outdoors with climbing, hiking, and bicycling. There are adult hockey leagues and senior golf associations, as well as dance troupes, ninja competitions, and dog agility teams. All of them have some need for printed products.

Can you create scoring pads? What about event posters and banners? Most associations run fundraising and community-focused events during the year that require brochures and flyers for advertising and awareness.