Why Address Quality Matters: The Cost Of Undeliverable Mail Adds Up
According to the DMA’s 2017 Response Rate Report, direct mail has a much higher household response rate (5.1% customer – 2.9% prospect) than digital channels such as email (0.6%), social media (0.4%) and online display ads (0.2%).
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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.