WhatTheyThink

Premium Commentary & Analysis

Part 3: Selecting the Most Effective Salesperson

Thorough background and reference checks:

Sunday, July 01, 2001

Thorough background and reference checks:

How often have you hired someone without checking (or even asking for) professional and personal references?

Yes, you can bet that the references you get will be those from whom you can expect a positive response. BUT during that conversation (after careful consideration of the legal issues involved), if you use the same probing and questioning process described in the preceding sections of this series, you will have a chance to read between the lines.

With whom should you speak, in addition to references?

Your candidate’s references will have organizations and names listed. Have you considered speaking to a variety of individuals in different roles at former employers? A production supervisor may have a little different perspective than a customer service or sales manager.

Some additional thoughts to consider:

How might you determine the differences in company cultures and how may have that influenced the effectiveness of this prospective candidate?

What were the expectations for performance in that organization? A high performing salesperson in a low expectation role may not be what you are looking for.

How was their performance measured? Revenue and margin do not necessarily a successful salesperson make.

What were the market conditions during past successes and failures? What if anything do they mean?

The better you understand the environment your prospective hire came from, the more information you will have to determine his or her chances for success in your organization, with your customers and your prospective customers.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Recent Articles from WhatTheyThink

Print ERP Built Natively Inside Microsoft Dynamics 365

Print ERP Built Natively Inside Microsoft Dynamics 365

No third-party integrations. No disconnected systems. DynamicsPrint® extends Microsoft Dynamics 365 F&SCM with print-specific ERP designed to scale globally with your business. Read More

Around the Web: Of Moons and Mother Roads

Around the Web: Of Moons and Mother Roads

The 1835 “Moon Hoax” made ridiculous news stories credible. The USPS is issuing the 2026 Route 66 Centennial Stamp Collection. Highlights from the recent Sustainable Brands Conference. Researchers have created what might be the most accurate mathematical representation of color perception ever. When in North Dakota, visit the Theodore Roosevelt Presidential Library, which opens tomorrow, July 4. An Etsy gardening scam features AI-generated plant images and fake seeds.  Good grief: corneal tattooing is a thing. Graphene radar-absorbing coatings for defense use. If you missed Monday’s Strawberry Moon, more moons are coming. Answering the burning question: “do bug zappers still exist?” Turn any water bottle into a water vessel for dogs. Is there any advantage to “alkaline water”? Welcome to WhatTheyThink’s weekly miscellany. Read More

Graphic Arts Employment in May Up Overall—Substantially Among Non-Production

Graphic Arts Employment in May Up Overall—Substantially Among Non-Production

After a sluggish four months, the employment situation picked up in May, with overall printing industry employment up 1.0% from April, production employment up 0.3%, and non-production employment up 2.5%. Read More

Explore Mohawk's new paper options for all your digital printing needs

Explore Mohawk's new paper options for all your digital printing needs

Digital printing is the answer to the agility of modern work?ow. Mohawk Digital offers a diverse collection of fine and production papers for Inkjet, Dry Toner and HP Indigo presses. Read More

Around the Web: Of Botticelli and Beef

Around the Web: Of Botticelli and Beef

Newspaper Club has partnered with type foundry abcD8 to create a custom typeface inspired by the visual history of newspapers. MAD magazine has published its 600th issue. “Wordhord: Old English Word of the Day.” New evidence for the cause of death of the model for Botticelli’s “Birth of Venus.” Attending a Zoom meeting while on a roller coaster. Graphene-enabled PFAS-free firefighting foam. A jacket that can harvest moisture from the atmosphere. The iPhone’s Vehicle Motion Cues are surprisingly effective at reducing car sickness. An e-bike designed specifically to carry children. “Do fitness trackers still work if you have tattoos?” Rouser Lab’s “Earth’s black box” attempts to track humanity’s spiral into environmental destruction. “Beef tea” was a thing in the 19th century. Welcome to WhatTheyThink’s weekly miscellany. Read More