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Heating Up: Retargeting with Direct Mail

Retargeting isn’t just for digital campaigns anymore. Companies are coming up with innovative solutions for retargeting lost website customers with snail mail, as well.


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About Heidi Tolliver-Walker

Heidi Tolliver-Walker is former print industry magazine editor and long-time industry analyst, content developer, author, and blogger. She has written for the industry’s top publications, research companies, and private companies for the past three decades — so long that she still has an AOL address, which she signed up for back when AOL was still cool. You can reach her at [email protected].


By Gerhard Maertterer on Jan 08, 2018

Consumers often visit online shops only to compare prices. And because there ?is no personal contact as in bricks and mortar shops, consumers have no shame in simply abandoning their shopping carts. So how do you get these customers to make a purchase?

Retargeting using individualized newsletters, emails, banners, etc. is a good approach. But often customers then feel like they’re being stalked.

We have a solution for shopping cart abandoners: REALTIME PRINTING deeply embedded in REALTIME MARKETING.? Thus we are printing every morning and every afternoon tens of thousands of highly individualized and personalized postcards and selfmailers, depending on
- the purchase and non-purchase history of visitors
- CRM’s system’s rules
- predictive analytics.

The conversion rates mostly are higher than 10% as I explain in my interview with Cary Sherburne: http://whattheythink.com/video/84915-eversfrank-gruppe-promotes-real-time-printing/



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