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The Customer Experience Gap

Today’s technologies have completely transformed the buying process. A customer can browse a physical retail shelf, handle everything virtually by visiting an e-commerce site, or do a combination of both before making a decision. This article discusses the need for marketers to connect with customers wherever they are.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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