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The Role of Print in the Media Mix and Shifting Economic Perspectives

Outsell, Inc., those folks who got our industry's attention by saying “print can be a legitimate spinoff from the Web,” are out with their latest estimates of media spending for 2016. Their latest data should make print owners and executives take notice because they offer a view into the problems that communications decision-makers face, and we're all about solving problems, aren't we. Dr. Joe adds his commentary to theirs and his insights into some of the latest economics news.


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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.


By Michael Reid on Mar 21, 2016

I'm surprised that E-mail marketing ranks above search. That is good to know.


By Joe Webb on Apr 11, 2016

Sorry to take so long to respond -- it's not a surprise when you think about how they are different tools. Search is an inbound prospect gathering method to find "strangers" who are interested in what you do. E-mail is a communications with people who are known to your business and you are trying to nurture a relationship.



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