Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

Marketing Attribution: Building the Case for Print

Marketing attribution is the science of determining what channels are driving desired actions and assigning them appropriate credit. Print is an important channel in the marketing mix. This article highlights recent InfoTrends’ research that attributes the value of print in the mix.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free