Brand Owners Are Driving Digital Packaging in 2016
Packaging is defined as all the activities of designing and producing the container for a product. It involves the printable material that encases a consumer item and serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Apart from this, packaging is also is a double-digit growth market for digital print technology.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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